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Frequently Asked

Questions



Why does it matter who designs my brand?


Because your brand identity—and by extension, your logo— is the visual face of your business to the public. People can’t help but form an impression of you based on what they see, and your logo is the most commonly used visual that represents you. Not only should it be well-executed technically, but it also needs to have the right vibe.

Logos are high-visibility projects—they’re on every business card, sign, brochure, ad, website, package, menu, postcard, social media page, and pen you’ll ever produce. Your logo is always at work, 24/7, marketing your business and helping prospective customers form the correct impression of you. So you need a designer with the experience and skill to provide you with an outstanding result.



How can I be sure I like what you design?


At the start of your project, we’ll examine your goals and establish a creative brief. This will set parameters and guide the design process. Since you’re involved in setting those parameters, you can be confident your brand identity will be something you love.



How do I know if we are a good match?


Not to sound like we’re dating here, but compatibility is important. Take a look at my portfolio. Does it have the general style you’re after? You need a designer whose work matches the aesthetic you’re aiming for. You might love how a designer presents their work, or they have a great reputation, or you genuinely like them as a person. But if their body of work doesn’t feel like you could imagine your project fitting in, you should look elsewhere. Designers can design in different styles, but their own unconscious preferences will act like a magnet pulling the design back to their sweet spot. Which hopefully is the reason you selected them in the first place.



We're not in the same city. Can we still work together?


Absolutely. 95% of my clients are not local, so I’m adept at managing projects long distance. I’ll send proofs by email, we can talk on the phone, share our screens (or our faces) on Skype, mail color swatches and samples, or any combination of those. No sweat.



I need a logo and I already know exactly what I want it to look like, I just need someone to make it. Will you help?


In this case, you are the designer, and you simply need a technician who can execute your idea using computer software. In my logo packages I offer the full design process but in this type of situation, reach out and we can discuss a discounted rate.



We already have our brand identity and logo are you available for work on smaller projects such as a postcard or a single ad?


Yes, I currently do not have any packages that offer projects like these but I am happy to work on them. I welcome varying projects from small postcards to large multi-page books. Reach out to me to discuss the project needs and I will send out a proposal.



How long does it take to complete a full identity project?


Depending on the number of deliverables involved, usually anywhere from 3 weeks to 3 months.



Can you manage the printing of my project?


Yes. Some clients have trusted print vendors they already use and simply need print-ready files they can take to them. Or, when needed, I can manage the entire printing process for you, recommending vendors, obtaining quotes and seeing your project through to the finish. In this case, I’ll add a small print management fee to the project. You’ll pay the printer’s bill separately, which saves you money since you won’t incur mark-up charges, and you’ll have a relationship established with the printer so you can easily order reprints directly.



We need a large e-commerce website or something with more functionality than Squarespace, Wix, or Shopify. Can you help?


Those aren’t in my wheelhouse, but if we work together on your logo and other pieces, and then you hire a web development firm, it may be possible for me to serve as a consultant on the project to make sure the design is consistent with your brand identity.



Do you do copywriting?


I can help you with naming, taglines, mission statements, or other short messaging for your brand. But when it comes to lengthy copy for brochures or websites, that’s not a service I provide.

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